Google AdWords is a powerful tool for businesses. And one of its biggest advantage is measurability. AdWords provides simple, in-depth reports to all advertisers.
But when you are just starting with AdWords, understanding these reports can be difficult. Not because of the complexity of the reports, but because most of the reporting terms will be alien to you.
We have put together a glossary of basis AdWords reporting terms for you. This will help you to easily understand your AdWords reports.