Advantages of Pay Per Click (PPC) Advertising
Still confused about the advantages of PPC in your marketing mix?
Every online business needs high quality web traffic coming to their site. You may have the best website created for your business, but if your potential customers are not visiting your site then it is not going to help you in your marketing efforts.
Your website is not just your digital identity but you can use it as your best marketing tool. The most effective way to drive instant traffic to your website is Pay Per Click advertising campaigns. You can run a PPC campaign on any of the major search engines, Google or Bing.
What is Pay Per Click or PPC?
PPC or Pay Per Click is a digital advertising model, where the advertiser pays the ad serving platform a fee every time when their ad is clicked.
PPC advertising helps businesses to place their ads high up in the search results page, getting instant attention from potential customers. That too exactly at the moment when they actively search for a specific product or service.
This is a great way to attract most potential customers to your website.
Why Pay Per Click campaigns are best for businesses? Some of the advantages of PPC campaigns are below.
- The world is changing fast. More and more people are using search engines to find products and services. Your online presence makes it easy for your potential customers to find you effortlessly. Present yourself in front of them at the exact moment when they are searching for you.
- PPC provides instant high quality traffic to your website and produces instant, measurable results.
- These ads are highly cost effective compared to print or TV ads. One of the best advantages of PPC. You can start a campaign with small budget. An ad campaign can be started with limited number of keywords and text ads. You can expand the campaign once the initial effort produces desired results.
- You only have to pay when a potential customer clicks on your ad and visits your website.
- Precise targeting options – Location, Language, Age or Gender – you can target your customers with precision.
- Complete control over spend and ads. Strategies can be revised and optimized any time. There is no fixed investment required. You can increase or decrease your monthly PPC advertising budget as per your business needs.
- Life span and reach of ads – Compared to print or TV ads, a PPC campaign can be run for longer periods, even with a limited budget.
- You can test different adverting messages targeting different customer segments. You can reach your customers across the globe 24/7.
- Ad Delivery Flexibility – You can run your ads only on specific days or specific time on each day.
- PPC provides same opportunities to every advertiser, small business or multinational brands. It provides a more level playing ground for businesses of all sizes.
- Every PPC ad campaign provides feedback to you in the form of data. Analysing this data will help you to take informed decisions. You can use this information to measure and improve marketing strategies and website performance.
- Pay Per Click campaign is suitable for any business. It can be used for branding, lead generation or e-commerce.
- And most important of all – measurability. You can precisely measure the effectiveness of your campaigns.
There are not many advertising models which offer these many advantages!