Pay Per Click Management Services for Better Results

Getting effective Pay Per Click management services is vital for every business, as driving website visits from the right audience is a big challenge.

And if you want that traffic fast, then that is a bigger challenge.

Pay Per Click or PPC campaigns are a great way to generate instant high quality traffic to a website. As an advertiser, you pay for clicks on your ads in this advertising model. There are many advertising platforms offering PPC ads like Google Ads (AdWords) and Microsoft Ads (Bing).

PPC campaigns are a very powerful tool to grow your business.

Advantages of Pay Per Click Advertising

1. It is fast. Your ads will start displaying in front of your targeted audience as soon as you create your campaigns.
2. Reach the right customers at the right moment – when they actively search for your product or service online.
3. Complete control on your advertising budget – You decide how much you want to spend and you only pay when someone clicks your ad and visit your website.
4. There are different ad formats available like text, image and video. You can invest more on the type of ads which generates more revenue.
5. Change the ad message any time. Strategies can be revised and optimized any time.
6. Testing is easy – Test different discounts, prices, and offers. Test different landing pages and improve conversion rates.
7. Accurate targeting options – Target your most potential customers based on location, language, channel, age or gender.
8. People use different devices for search (computers, tablets and mobile devices) reach customers on all these devices with targeted ads.
9. Extensive reach – Reach and find customers even from outside your country. You can advertise internationally with your PPC campaign.
10. Complete control.  Run your ads only on specific days of a week or specific times of a day, as per your business requirements.
11. Get accurate reports on spend and return on investment.

Interested to know more? Contact Us for consultation.

PPC Advertising Platforms

Google Ads (Adwords)

Microsoft Ads (Bing)

Facebook

Twitter

LinkedIn

Pay Per Click Campaign Management Process

Our Pay Per Click campaign management services includes two main processes – Account set up & monthly management.

What is included in PPC Account Set Up?

The account set up process include the following tasks

• Product/service analysis
• Target audience analysis
• Competitor analysis
• Website/landing page checks
• Strategy development
• Keyword research
• Match type, Negative keywords set up
• Ad copy writing
• Ad extension set up
• Campaign structuring
• Budget, bid set up
• Account uploading
• Conversion tracking implementation
• Remarketing, audience set up
• Google Analytics linking

What is Included in Monthly Pay Per Click Management Services?

Monthly maintenance process includes the following tasks.

• Daily performance analysis
• Bid optimization
• Keyword position, spend optimization
• Ad testing (A/B) and optimization
• Quality score & CTR optimization
• Ad group optimization
• Location performance optimization
• Device performance optimization
• Weekly reporting
• Monthly reporting

What if you already have an existing PPC account, like Google Ads?

Try to answer these questions.

• Is your current campaign profitable?
• Is it set-up correctly to give you maximum return on investment?
• Are you utilizing the full potential of Google Ads and its targeting capabilities?
• Are you using the correct ad types and advertising channels?
• Do you know how to expand the reach of your ads further?
• Do you know how to reduce cost and improve performance?
• Do you know how to improve quality score and reduce cost per click?
• Is there additional opportunities for growth?

If the answers to most of these questions are No, then you need a Google Ads expert team to review, manage and optimize your account.

And if you don’t know answers to these questions, then you need an experienced Google Ads specialist team to audit your current account first and find the answers for you.

Contact Us & request an audit of your PPC campaigns.

Why You Need the Help of An Experienced PPC Account Management Team?

• A PPC campaign needs long term strategic planning to be successful. Only an experienced campaign management team can create a campaign that fulfils your marketing goals.
• Google Ads and other pay per click platforms are very complex. The team managing the campaigns should have extensive knowledge to run successful campaigns.
• A campaign needs continuous monitoring and optimization based on traffic trends and results. Only a dedicated campaign management team can spend the required time needed to monitor and optimize the campaigns.
• Selecting the right keywords for your campaign is not an easy task. Proper keyword and match type selection is vital for campaign success. Only an experienced PPC team can do this job effectively.
• Your campaign should have ad copies aligned with your marketing goals. Weak ad copies can completely ruin the effectiveness of your campaigns. Good, targeted ad copies can get high CTR, leading to higher quality scores for the keywords and more importantly more conversions.
• Experience in managing campaigns from different business verticals can be invaluable. An experienced campaign management team can save you a lot of money by planning the campaigns properly with their experience, removing the guess work from it.
• PPC platforms like Google Ads is constantly changing and evolving. Only a team with up-to-date knowledge about these platforms can get best results from your campaigns.
• Only good keywords and ads are not enough to guarantee success in PPC. Landing page and conversion rate optimization is also important. An experienced account manager can immediately find problems with your website or landing page. Fixing these issues will massively improve campaign results.

• Accurately tracking the campaign results is very important. Only an experienced account manager will have the technical knowledge to guide you to accurately track campaign results.

Our Credentials

• 15 years of experience in PPC campaign management.
• Google Ads certified
• Microsoft Ads certified
• Google Analytics certified
• HubSpot certified
• SEMrush certified

Additional Benefits for You

• 100% transparency. You will own the account. You will have complete access to your ad account, any time.
• Get detailed weekly and monthly report with cost data and performance details.
• No long term contracts. Cancel anytime.
• Your campaigns will get manual attention – No automated tools or scripts.
• Proactive campaign management – Alerting you to potential issues and new opportunities in advance.
• Easy communication – You can get in touch with the team over phone, WhatsApp, Email or Skype as per your convenience.

Want to know how custom Pay Per Click management service can transform your business?

Call Us now or fill out the form on this page. We will set up a call to see how we can work together to grow your business!