Basic Google Ads (AdWords) Terms for Business Owners
Google Ads (AdWords) is a powerful tool for businesses. And one of its biggest advantage is measurability. Google Ads provide simple, in-depth reports to all advertisers.
But when you are just starting with Google Ads, understanding these reports can be difficult. Not because of the complexity of the reports, but because most of the reporting terms will be alien to you.
We have put together a glossary of basis Google Ads (AdWords) reporting terms for you. This will help you to easily understand your Google Ads reports.