Basic Google Ads (AdWords) Terms for Business Owners

Google Ads (AdWords) is a powerful tool for businesses. And one of its biggest advantage is measurability. Google Ads‎ provide simple, in-depth reports to all advertisers.

But when you are just starting with Google Ads‎, understanding these reports can be difficult. Not because of the complexity of the reports, but because most of the reporting terms will be alien to you.

We have put together a glossary of basis Google Ads‎ (AdWords) reporting terms for you. This will help you to easily understand your Google Ads‎ reports.

Newsletter Signup

Get actionable digital marketing tips sent right to your inbox.
Need Help?