Kerala Tourism Lead Generation – Attract Tourists to God’s Own Country

In this post you will learn about the importance of promoting Kerala’s finest locations in Kerala tourism lead generation process.

You will learn;

  1. What makes Kerala so special to tourists?
  2. Important tourist destinations of Kerala
  3. Using the natural diversity of Kerala to your advantage in lead generation process.
  4. What to do to attract potential customers?
  5. Google Ads – a fast way to generate high quality leads.

Kerala Tourism Lead Generation – Overview

Lead generation is always a challenge for tourism businesses.

Tourism is one industry which always has a strong demand, across the globe. Tour companies and tour operators compete with each for customers.

The usual tactic is price wars, offering huge discounts to win customers.

But offering big discounts is not a good strategy to grow your business. It is not sustainable in the long run.

If you are interested in low cost Kerala tourism lead generation, you must first understand a fundamental fact in tourism marketing.

Tourists choose a destination first.

Tour providers, services and price come only after that!

The real competition for customers is not happening among tour companies or operators.

The true competition is among tourist destinations, because it is the charm of the destination that attracts tourists!


Kerala – God’s Own Country

What makes Kerala so special to tourists?

Consider some of the major tourist places in India.

Goa is famous for its beaches, Shimla is famous for hill stations and Maharashtra, Delhi and Rajasthan are famous for historic monuments and cultural sites.

But there is no place like Kerala, which is blessed by nature in abundance.

Kerala has beaches, backwaters, hill stations, national parks, wildlife sanctuaries and waterfalls in close proximity. No other tourist destination can offer this kind of diversity, which will be appealing to most of the tourists.

This natural diversity and beauty is the reason why Kerala was selected by National Geographic Traveler as one of the 50 must see destinations of a life time.

So if you are interested in Kerala tourism lead generation, your most import attraction is Kerala, nothing else!

Important Tourist Destinations of Kerala

Now let’s have a look at some of the most popular tourist destinations in Kerala in each category

Beaches – Kovalam, Shanghumugham, Varkala, Marari, Kappad, Kozhikode, Beypore, Bekal Fort, Payyambalam & Cherai.

Backwaters – Alappuzha, Kumarakom, Kochi & Kollam.

Hill stations- Wayanad, Munnar, Vagamon, Gavi & Ponmudi.

Wildlife Reserves – Idukki, Periyar, Iravikulam, Wayanad, Thattekad, Neyyar & Parambikulam.

The biggest advantage for tour providers in Kerala is that, you can create a single tour package covering most of these places as they are very near to one another.

In a single package you can offer beaches, backwaters, hill stations, waterfalls and wildlife!


Kerala Tourism Lead generation – Use the Natural Diversity to Your Advantage

Design Compelling Tour Products Based on Geography and Location

With the incredible range of diverse natural locations, you can design tour packages that will cater to tourists with diverse interests.

You can design tour packages in any of these categories.

  1. Beach vacations
  2. Backwater cruises.
  3. Hill stations tours.
  4. Wildlife tours.
  5. Munnar tours.
  6. Alleppey tours.
  7. Wayanad tours and more

Or a combination of any of these tours.

Tour Packages Based Specific Interests

Tour packages can also be created based on specific interests and themes.

Kerala has some of the most romantic locations in India. Places like Kumarakom, Munnar, Alleppey and Kovalam are excellent locations to attract honeymoon tourists. So special packages can be designed for tourists in this segment.

Kerala’s wildlife reserves and hill stations offer amazing opportunities for adventure tourism. Places like Wayanad, Munnar and Vagamon are ideal places. There is great scope for adventure tourism in Kerala.

Kerala is one of the safest places to travel in India. This combined with the diverse natural attractions makes it an ideal destination for family tours. Create special tour packages targeting families.

Another opportunity is Ayurveda. Kerala’s expertise in Ayurveda treatments is world famous. This is more of an untapped opportunity with great growth potential.

Kerala can also offer weekend trips to IT professionals in nearby IT hubs like Bengaluru and Chennai.

Special Seasonal Tourist Attractions

Kerala has another opportunity in seasonal tour packages.

Offer monsoon tour packages and summer beach vacation tour packages to tourists based on seasons.

Some of the major festivals like Onam (don’t forget the snake boat races) and Thrissur Pooram attracts a lot of tourists to Kerala.

Art forms like Kathakali and Theyyam are world famous. Martial art like Kalarippayattu can also attract a lot of tourists, if marketed properly.


What to Do to Attract Potential Customers?

  1. Create a digital store front for your business. Create a stunning website rich with visuals, videos and helpful content for tourists.
  2. Optimize your site for mobile devices as most customers now use mobiles to access the internet and do research about destinations and tour packages.
  3. Optimise your site as per SEO standards. If search engines fail to find your website, your customers will never find you. No matter how good your website is.
  4. Create a blog with your website, and blog regularly about your destinations and attractions.
  5. Create a YouTube channel for your business. Videos are a great way to showcase the beauty of your locations.
  6. Use high quality actual images on your site, blog and communication.
  7. Build a community on major social networking sites like Facebook.

Google Ads – A Fast Way to Generate High Quality Leads

If you looking for immediate results from your lead generation campaigns, there is no other marketing channel better than paid ads.

You can run paid ads on Google, Facebook, Twitter or LinkedIn.

I am suggesting Google ads first, as the search about a specific destination and tour package usually starts on Google.

Within Google Ads, you have multiple options to reach your most potential customers.

Text ads – Your ads will be displayed in front of people who actively search with your selected keywords.

Display image/banner ads – Image ads will be displayed when people visit websites which is part of Google Display Network.

Video ads on YouTube – Videos are excellent tools to show people, what they can expect at the destination.

Ads on Gmail – Another great channel to reach potential customers as millions of people across the globe uses Gmail every day.

Remarketing Ads – Remarketing or retargeting ads helps you to engage previous visitors of your website.

If you want know more about the types of available ads in Google Ads, check this page.

With accurate targeting options in Google Ads, you can reach potential customers anywhere in the world with targeted ad messages.

Start your lead generation campaigns today. Your customers are waiting for you!

Newsletter Signup

Get actionable digital marketing tips sent right to your inbox.
Need Help?