Tuition Advertisement – New Strategies for Long Term Success

Actionable Tuition Advertisement Ideas for Fast Results

Are you looking for long-term tuition advertisement ideas for your tuition business?

Read on, if you are!

In this post you will learn about:

1. Why tuition advertisement is necessary?
2. Challenges in tuition advertisement.
3. Traditional marketing options when you start a tutoring service.
4. Tuition advertisement target audiences.
5. The importance of emerging digital channels in marketing your tutoring business.
6. Creating your digital presence.
7. Tips to build an effective website.
8. Using digital marketing to get students for your tutoring business.
9. Creating an advertising strategy for long-term success
10. Advanced Google Ads techniques for success.
11. The importance of adapting a ‘Digital First’ tuition advertisement strategy

Tuition Advertisement – Overview

A steady flow of students enrolling for classes is the key to become successful in tutoring business. You may be an already established tutor or someone just starting tutoring business, the challenge is same.

Your tuition advertisement strategy must be effective to reach the right audience – students, parents or grandparents.

1. Why Tuition Advertisement is Necessary?

Like every other business, tuition also needs advertisement and marketing to be successful. It is a crowded market. Your advertisement will help you to reach students and parents looking for your service.

Later your ability to provide excellent coaching will help you to stand out from the crowed.

2. Challenges in Tuition Advertisement.

1. Competition: No matter the location on earth or the subjects that you teach, competition in tutoring business will be huge. If you want to make your presence felt in a crowded market, your tuition advertisement strategy must be spot-on.
2. Ad messaging: You should formulate your advertising message based on the tastes of your target audience (students, parents, grandparents or relatives).

An ad message that is interesting to students in general may not be appealing to parents or grandparents.

1. Selecting the right advertising medium: You can use traditional advertising tools like flyers or business cards. But these may not be enough to reach the tech savvy new generation of students and parents.

You should create a digital presence for your tutoring business to reach every segment of your target audience.

3. Traditional Marketing Tools for Tuition Centers.

1. Create high quality flyers.
2. Posters
3. Business cards
4. Print ads, classifieds in local newspapers.
5. Advertise and participate in local events.
6. Offer free seminars and workshops in schools.
7. Create a referral system which will be beneficial for your existing student, parents and people in your network

4. Tuition Advertisement Target Audiences

Your target audience can be students, parents or grandparents. A lot depends on the classes you offer.

If you are offering tuition for college students, mostly your target audience will be the students looking for help. The same is applicable if you are offering certification courses for professionals.

If you are offering tuition for school students, then the ideal target audience will be parents or grandparents in most cases. Those parents who are frustrated by their child’s academic performance in school and want to give them some additional help.

And it can be a mix of both too.

The selection of your advertising channels should be based on your target audience. And your advertising message must be appealing to these specific audience segments.

The success of your tuition advertisement depends on your advertising channel selection and ad messages.

Time to Add New Tools to Your Tuition Advertising Strategy for Success

All the traditional marketing methods discussed above still have their own value in tuition business development.

But in the changed world you cannot win the tuition advertising war with only these advertising techniques.

You know why?

Recently, the way how people find information has fundamentally changed forever.

5. The Importance of Emerging Digital Channels in Marketing Your Tutoring Business

The expansion of internet, social media and mobile devices has completely changed the way how information is found, shared and consumed across the globe.

Now people use ‘digital channels’ to find information.

Your target audience; parents, family members or students are no exception.

Now people use search engines to find a service that they are interested in, rather than going through the entire classified sections in newspapers.

These changed media consumption habits should be considered when you finalise your tuition advertising strategy.

6. Creating a Digital Presence for Your Tuition Business

These following are the essentials in creating a highly visible digital presence for your tutoring business.

1. Create an information rich website (more about this later).
2. Create a great blog with your website. Sharing content is a great way to drive high quality, free organic traffic to your website.
3. Work on SEO (or hire an expert) to improve your website and blog.
4. Create a Google My Business Account for your tuition center and verify it. This is by far one of the most important things to do when are starting your tutoring service.

This will help you to establish a dominant presence in Google search and Google Maps. Information about your business will be displayed in front of potential customers when the actively search on Google.

Optimize your Google My Business listing with your phone number, business hours, categories, subjects, videos and photos. Help people to find your location when they search for it.

Google My Business results in search:

Use Social Media Channels

1. Create a Facebook page for your business. Build a fan base.
2. Create a twitter account to promote your business.
3. Create a LinkedIn account. This is a great place to engage parents.
4. If you can create good video content, create a YouTube channel.
5. WhatsApp groups are a great way to engage users once you create a community. You can also use WhatsApp groups to engage and guide your students in separate groups.

7. Tips to Build an Effective Website for Your Tutoring Service.

Once you decide to promote your tutoring service online, the first step is creating your digital business identity, which is your website.

You can start with a single page website and later create your full-fledged website, if you want.

You need a website or landing page where people can find additional information about your services and make their decisions.

A tutoring website should include:

Information About the Tutor

Showcase your subject expertise, qualification and experience in this section. This information is very important in helping your website visitors to make a decision to hire you as their tutor. So, take extra care in creating content and selecting visuals for this part of the website.

Information about all the tutors in a center should be available here (if your business includes many tutors).

Also share your past results. Excellent past results is a great supporting proof of your tutoring abilities.

Location

If you have a specific place where you will be providing tutoring service then,

• Share detailed address.
• Share your phone number. So, when in doubt, people can call you for guidance.
• Share information about land marks (so people can find your location easily).
• Share the location using a map.

If you are ready to travel to your students and provide tuition in their homes, then share that information.

Details About the Mode of Service, Available Days and Time Slots

This is the second most important part of your website. This information should be highly visible on your website.

Clearly mention how you will be providing your service. Offline (at your place or at the student’s home), online or a hybrid model (offline & online).

Share details about the days and specific time when you will be providing tuition to students.

If you operate only during the weekends, then mention that clearly on your site.

Also specify each class duration, available time slots on specific days, and available frequency (once a week, twice a week).

This information helps parents and students to select their preferred time slots as per their requirements.

Also include addition options for student if it is available, for example – vacation classes.

Fees and Payment Options

It is always a good practice to share your fees information upfront. This will help your target audience to make quick decisions. It will also save you lot of time during the onboarding process of a student as you don’t have to repeat your fees details again and again.

Also include information about the fee structure. Do you charge hourly, monthly, quarterly or in instalments? Share the details.

Specify available payment options like cash or bank transfer.

Class Size

Parents will always want their children to get individual attention in a tuition class. This is one of the major reasons why they send their children to a tutor.

So, share information about your class size. If you accept only a small number of students in each class, then highlight that information.

This will help to create urgency in parents, which is good for your business.

And if you provide individual tuition classes for students, mention it.

Include other important information as an FAQ section

Share more information about your service as a ‘frequently asked questions’ section on your website.

You can share information like

• Do you provide additional training material like customized worksheets?
• Do you provide online learning resources? Like video lessons.
• Do the students need to pay extra money for that?
• Do you provide additional support if a student needs it? For example, additional training sessions.
• Can a student approach you outside class hours on email or WhatsApp to clear doubts?
• What to do when a student misses a class?
• How is the admission process?
• Is it possible to reschedule the class?

If you can provide answers to these questions on your website, that will be a great help for parents and students.

And helping them in every way is the best strategy to grow your tutoring business!

Build Your Website for Lead Generation.

Use design, content, images and call to actions on the pages intelligently to encourage lead generation.

Make it easy for people to contact you. Your phone number should be highly visible on your website. And it should be a clickable element. People should be able to click on it and make a call easily from their mobile devices.

Use a simple lead generation form. Lengthy forms with lots of fields can discourage visitors from contacting you.

Share your WhatsApp number which is one of the most preferred modes of communication now.

Your website should be optimized for mobile devices and it should load fast. Search engines and visitors both love mobile friendly fast loading websites.

Include a Traffic Measurement Mechanism on Your Tutoring Service Website.

This is not a critical requirement, but finding the most effective marketing channel for your business can help you to invest time and money more effectively.

Google Analytics is a great tool to understand user behaviour on your site.

It is free tool. So, implement Google Analytics on your site from the beginning and measure traffic patterns and user behaviour.

You can find more information about Google Analytics here

Also try to include a feedback mechanism like the one below on your site. This will help you to get customer feedback about your digital visibility.

8. Using Digital Marketing for Your Tutoring Service.

One of the best ways to ensure instant flow of potential traffic to your website in any business is pay per click (PPC) ads on search engines (Google Ads & Bing) or social media sites like Facebook or Twitter.

SEO, content marketing and traditional Social Media Optimization are other ways to attract visitors to your website. These processes need more time to be effective. So, you can use these as part of your long-term traffic generation strategy.

9. Creating an Advertising Strategy for Long Term Success – Reach the Right Audience at the Right Time with the Right ads.

Paid Ads for Fast Results – Google Ads

Pay per click ads on search engines has a peculiar advantage.

On a search engine your ad will be displayed when someone actively searches for the service that you want to advertise.

Your tuition ad will be displayed in front of people who actively search for that service. The intent behind the search and discovery will be so strong; it will be easy for you to convince parents or students with the right ad message.

You can use Google Ads and Bing platforms.

Facebook Ads

On the other hand, paid ads on social media channels like Facebook is more about ‘discovery’ without search. Facebook ads will be an excellent choice in tuition advertising.

When you are advertising on Facebook, ensure you are varying your ad messages as per your targeting (parents Vs students). Use features and benefits of your service in your ad copy. Test different images to improve ad campaign performance. Also, accurately track your results with Facebook conversion tracking.

10. Advanced Google Ads Techniques for Success.

Don’t Restrict Yourself to Text Ads – Use Multiple Ad Formats

Many advertisers are only aware of text ads in search results. But a lot more options are available in Google Ads.

These additional options are more important for tuition advertisement due to the diversity of the target audience.

Use videos and image (banner) ads as part of your advertising strategy. Advertise on selected popular websites or show your ads next to related and relevant content on other websites.

The young audience will be very interested in online videos. Use video advertising, as part of your tuition advertisement strategy. Use YouTube ad options.

Use discovery campaigns and Gmail to reach more mature ‘parents’ category. You can also use interest and topic-based advertising.

Use Location Targeting Effectively

Use the precise location targeting options. Choose the right area (state, city or zip code) to target your ads and restrict your tuition advertisement within that targeted area.

Create a Device Specific Strategy

For the first time in history, now mobile searches are more than desktop searches. So, a mobile oriented, device specific strategy is important for long term success.

Make sure you have a mobile friendly, fast loading website or landing page.

Use call extensions and get more calls from your ads.

Use Remarketing in Your Tuition Advertisement Mix

More than 90% of visitors don’t covert to leads during their first visit to a website!

Remarketing is a great way to re-engage this audience. Remarketing lets you show your ads to people who previously visited your website, when they visit other websites.

Use custom ads and diverse ad formats to connect with your past visitors and convert them to valuable leads.

Get Help When You Need It

You may find it is difficult to manage a complex ad platform like Google Ads or Facebook along your tutoring commitments. In such a situation, hire a professional digital marketing professional for help. This will ensure great results. Also, you will get the additional time required to manage other aspects of your tutoring service.

11. Why Should You Adapt a ‘Digital First’ Tuition Advertisement Strategy – Advantages of Digital Advertising

Measurability: The biggest advantage of digital marketing is its measurability. You can precisely measure the effectiveness of your campaigns. The advanced reports will tell you the actual results that you are getting from each campaign.

Complete control over advertising spend: You can increase or decrease spend on different advertising channels and ad formats, based on results. When you want more visibility for your ads during a specific month or time of the year, you can increase your budget. You can reduce it later when you want to limit your advertising.

Increased reach: Reach a wider audience with different ad formats. Reach people on Google Maps, search results and on social media.

Control ad message: Change your advertising message any time you want. Easily share offers and discounts with your target audience. When new courses or new batches are starting, advertise that.

Now go ahead and create your digital foot print for your tuition business. Test different digital tuition advertising tools and find the most profitable one for your business.

And if you need help to create a highly targeted digital marketing strategy for your tutoring service, Let us know. Contact us.